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Die Bedeutung der Coupongestaltung für die Einlösung von Coupons : eine conjointanalytische Studie
Huber, Frank
;
Regier, Stefanie
;
Joosten, Nadine
-
2005
Persistent link: https://www.econbiz.de/10003284204
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Die Bedeutung der Coupongestaltung für die Einlösung von Coupons : Eine conjointanalytische Studie
Huber, Frank
;
Regier, Stefanie
;
Joosten, Nadine
-
2005
Persistent link: https://www.econbiz.de/10004508507
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