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Search: person:"Kübler, Raoul V."
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Consumer behaviour
6
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6
Social Web
5
Social web
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Brand image
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Markenimage
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Marketingmanagement
4
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3
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advertising award shows
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creative success
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fake campaigns
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new business
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partial least squares
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Across pages
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English
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German
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Kübler, Raoul
13
Albers, Sönke
6
Kübler, Raoul V.
5
Proppe, Dennis
4
Pauwels, Koen
3
Hennig-Thurau, Thorsten
2
Aliman, Dorothea N.
1
Colicev, Anatoli
1
Cziehso, Gerrit P.
1
El Kihal, Siham
1
Fandrich, Thomas
1
Haan, Evert de
1
Herting, Alina M.
1
Hoyer, Wayne D.
1
Ilhan, Behice Ece
1
Kuebler, Raoul V.
1
Kupfer, Ann-Kristin
1
Langmaack, Michael
1
Linder, Marc
1
Lobschat, Lara
1
Meij, Hugo van der
1
Padigar, Manjunath
1
Pähler vor der Holte, Nora
1
Welke, Lina
1
Wieringa, Jaap E.
1
Yildirim, Gokhan
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Yildirim, Gökhan
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BuR - Business Research
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
Marketing : journal of research and management
2
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
1
Business research
1
Business research : BuR ; official open access journal of VHB, Verband der Hochschullehrer für Betriebswirtschaft e.V
1
Journal of business research : JBR
1
Journal of cultural economics
1
Journal of retailing
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ECONIS (ZBW)
15
OLC EcoSci
2
EconStor
1
RePEc
1
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1
Unstructured data research in business : toward a structured approach
Haan, Evert de
;
Padigar, Manjunath
;
El Kihal, Siham
; …
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014551998
Saved in:
2
Social interactions in the metaverse : framework, initial evidence, and research roadmap
Hennig-Thurau, Thorsten
;
Aliman, Dorothea N.
;
Herting, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 889-913
Persistent link: https://www.econbiz.de/10014326665
Saved in:
3
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
4
Content valuation strategies for digital subscription platforms
Kübler, Raoul
- In:
Journal of cultural economics
45
(
2021
)
2
,
pp. 295-326
Persistent link: https://www.econbiz.de/10012545821
Saved in:
5
Applied marketing analytics using R
Yildirim, Gokhan
;
Kübler, Raoul
-
2023
Persistent link: https://www.econbiz.de/10014413957
Saved in:
6
Social media's impact on the consumer mindset : when to use which sentiment extraction tool?
Kübler, Raoul
;
Colicev, Anatoli
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 136-155
Persistent link: https://www.econbiz.de/10012289426
Saved in:
7
The impact of value-related crises on price and product-performance elasticities
Kübler, Raoul
;
Langmaack, Michael
;
Albers, Sönke
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 776-794
Persistent link: https://www.econbiz.de/10012293335
Saved in:
8
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
Saved in:
9
App popularity : where in the world are consumers most sensitive to price and user ratings?
Kübler, Raoul
;
Pauwels, Koen
;
Yildirim, Gökhan
; …
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 20-44
Persistent link: https://www.econbiz.de/10011912138
Saved in:
10
Battle of the brand fans : impact of brand attack and defense on social media
Ilhan, Behice Ece
;
Kübler, Raoul
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 33-51
Persistent link: https://www.econbiz.de/10011920058
Saved in:
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