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Search: person:"Kaikati, Andrew"
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Kaikati, Andrew M.
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Kaikati, Andrew
6
Kaikati, Jack G.
6
Torelli, Carlos J.
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Cheema, Amar
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Hollenbeck, Candice R.
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Kaikati, Andrew M
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Monga, Alokparna Basu
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Winterich, Karen Page
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Ahluwalia, Rohini
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Arnold, Mark
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Arnold, Mark J.
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Basu Monga, Alokparna
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Frechette, Michael
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Kaikati, Jack G
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Liu, Steven
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Loveland, James M.
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Singh, Nitish
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California management review : CMR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Brands and brand management : contemporary research perspectives
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California management review
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Journal of Business & Industrial Marketing
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Journal of Consumer Marketing
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Journal of Consumer Research
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Journal of business strategy
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1
Journal of marketing research : JMR
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Marketing management : a quarterly business management publication of the American Marketing Association
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Operations research, Management science : OR MS ; the international literature digest
1
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ECONIS (ZBW)
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OLC EcoSci
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Identity Crisis - The dos and don'ts of brand rechristening.
Kaikati, Jack G.
;
Kaikati, Andrew M.
- In:
Marketing management : a quarterly business management …
13
(
2004
)
1
,
pp. 45-49
Persistent link: https://www.econbiz.de/10007230904
Saved in:
22
A rose by any other name: Rebranding campaigns that work
Kaikati, Jack G.
;
Kaikati, Andrew M.
- In:
Journal of business strategy
24
(
2003
)
6
,
pp. 17-23
Persistent link: https://www.econbiz.de/10006819991
Saved in:
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