Identity Crisis - The dos and don'ts of brand rechristening.
| Year of publication: |
2004
|
|---|---|
| Authors: | Kaikati, Jack G. ; Kaikati, Andrew M. |
| Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 13.2004, 1, p. 45-49
|