Muchandiona, Charity; Kakava, Nicholas Zivengwa; … - In: Cogent Business & Management 8 (2021) 1, pp. 1-19
The study investigated the effect of consumer ethnocentrism on the acceptance of imported grocery products in Harare, Zimbabwe. Using a cross-sectional survey of 505 consumers, independent-samples T-test, analysis of variance and structural equation modelling were used to test research...