The effect of consumer ethnocentrism on the acceptance of imported grocery products in Harare, Zimbabwe
Year of publication: |
2021
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Authors: | Muchandiona, Charity ; Kakava, Nicholas Zivengwa ; Makanyeza, Charles |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 8.2021, 1, Art.-No. 1963167, p. 1-19
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Subject: | consumer attitude | consumer ethnocentrism | consumer intention | imported grocery products | purchase behaviour | Zimbabwe | Simbabwe | Konsumentenverhalten | Consumer behaviour |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2021.1963167 [DOI] hdl:10419/245109 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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