Search Results - person:"Kang, Gi-Du"

Scripting the meaning : the influence of brand name script on brand meaning and brand attitude

Roshchupkina, Olga; Kang, Gi-Du - In: Asia marketing journal 25 (2023) 2, pp. 45-60

Persistent link: https://www.econbiz.de/10014384072

The role of customer engagement in the interrelationship process : moderating effect of customer experience

Ngo Hai Quynh; Ngo Pham Ngoc Nha; Nguyen Thanh Hoai; … - In: International journal of business innovation and … 23 (2020) 1, pp. 64-86

Persistent link: https://www.econbiz.de/10012271007

Revisiting the Concept of a Societal Orientation: Conceptualization and Delineation

Kang, Gi-Du; James, Jeffrey - In: Journal of Business Ethics 73 (2007) 3, pp. 301-318

Marketers have traditionally evaluated products and practices on the basis of whether something could be sold. It is also important to evaluate products and practices from a societal perspective, â€œShould a product be sold?â€\x9D The first idea reflects a managerial orientation and what...

Persistent link: https://www.econbiz.de/10005719578

Revisiting the Concept of a Societal Orientation: Conceptualization and Delineation

Kang, Gi-Du; James, Jeffrey - In: Journal of business ethics : JOBE 73 (2007) 3, pp. 301-318

Persistent link: https://www.econbiz.de/10007733720

The hierarchical structure of service quality: integration of technical and functional quality

Kang, Gi-Du - In: Managing service quality : MSQ ; an international journal 16 (2006) 1, pp. 37-50

Persistent link: https://www.econbiz.de/10007145796

Service quality dimensions: an examination of Grönroos's service quality model

Kang, Gi-Du; James, Jeffrey - In: Managing service quality : MSQ ; an international journal 14 (2004) 4, pp. 266-277

Persistent link: https://www.econbiz.de/10007153348

Measurement of internal service quality: application of the SERVQUAL battery to internal service quality

Kang, Gi-Du; Jame, Jeffrey; Alexandris, Kostas - In: Managing service quality : MSQ ; an international journal 12 (2002) 5, pp. 278-291

Persistent link: https://www.econbiz.de/10007164675