Purpose Marketers use e-mail in new, potentially more informative, entertaining and lucrative ways – such as embedding video. The purpose of this paper is to examine consumer responses to audiovisual (i.e. text along with a short video) versus text-only messages in brand communication....

Purpose The purpose of this study was to investigate and document existing lighting systems and lighting levels, to compare findings to the Illuminating Engineering Society (IES) lighting standards (Rodgers, 1998) and to make lighting recommendation for energy and cost savings....

Purpose – The purpose of this paper is to examine safety lighting at an existing US government facility. Design/methodology/approach – Field measurements of exterior illumination were conducted at four building sites housing laboratories, offices and a cafeteria at night and the findings...