Priyadarshi, Rahul; Routroy, Srikanta; Kant, Girish - In: Journal of Business & Industrial Marketing 34 (2019) 4, pp. 690-702
Purpose: The purpose of the paper is to identify, analyze and select the enablers for vertical integration of Aloe vera supply chain (AVSC) so that rural employability will be enhanced in the context of Rajasthan, India. Design/methodology/approach: Interpretive structural modeling (ISM) was...