Search Results - person:"Kapoor, Neeru"

Effect of privacy, trust, and risk concerns on mobile app-based shopping : an empirical study in the context of India

Kapoor, Neeru; Singh, Chandan Kumar - In: Manthan : journal of commerce and management 7 (2020) 2, pp. 1-26

Persistent link: https://www.econbiz.de/10012501870

Advertising & personal selling : a comprehensive textbook for B.Com. (Hons), B.B.A, advertising &personal selling, mass communication & journalism

Kapoor, Neeru - 2009 - 1. print.

Persistent link: https://www.econbiz.de/10008827582

Children's Understanding of TV Advertisements: Influence of Age, Sex and Parents

Kapoor, Neeru; Verma, D.P.S. - In: Vision 9 (2005) 1, pp. 21-36

A study seeks to assess the children's understanding of television advertising from the early childhood to the early adolescence and the role of parent-child interaction in this process. For the purpose, two non-disguised structured questionnaires were designed and administered: one to the...

Persistent link: https://www.econbiz.de/10010784483

Influence of TV Advertisements on Children's Buying Response: Role of Parent-Child Interaction

Verma, D.P.S.; Kapoor, Neeru - In: Global Business Review 5 (2004) 1, pp. 51-71

The study seeks to assess the possible effects of television advertising on children's buying response from early childhood to early adolescence and the role of parent-child interaction in this process. For the purpose, two non-disguised structured questionnaires were designed and administered:...

Persistent link: https://www.econbiz.de/10010772868

Television advertising and consumer response : children buying behaviour

Kapoor, Neeru - 2003 - 1. ed.

Persistent link: https://www.econbiz.de/10004846038