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Central European business review : CEBR
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The effect of perceived business ethics on brand personality dimensions & creation of brand equity in developing countries
Hamidizadeh, Mohammad Reza
;
Karimi Alavije, Mohammad Reza
; …
- In:
Central European business review : CEBR
3
(
2014
)
3
,
pp. 46-53
Persistent link: https://www.econbiz.de/10010529598
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