The effect of perceived business ethics on brand personality dimensions & creation of brand equity in developing countries
Year of publication: |
2014
|
---|---|
Authors: | Hamidizadeh, Mohammad Reza ; Karimi Alavije, Mohammad Reza ; Rezaee, Morteza |
Published in: |
Central European business review : CEBR. - Prague : Oeconomica Publ. House, ISSN 1805-4854, ZDB-ID 2760995-9. - Vol. 3.2014, 3, p. 46-53
|
Subject: | perceived business ethicality (PBE) | brand personality dimensions | overall brand equity | partial least squares structural equation modeling (PLS-SEM) | chain stories | Unternehmensethik | Business ethics | Markenimage | Brand image | Markenführung | Brand management | Partielle kleinste Quadrate | Partial least squares | Strukturgleichungsmodell | Structural equation model |
-
Hamidizadeh, Mohammad Reza, (2014)
-
Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A., (2015)
-
Loyalty towards telco service providers : the fundamental role of consumer brand engagement
Say Keat Ooi, (2022)
- More ...
-
Hamidizadeh, Mohammad Reza, (2014)
-
Analyzing international readiness of small and medium-sized enterprises
Hamidizadeh, Mohammad Reza, (2014)
-
Analyzing International Readiness of Small and Medium-Sized Enterprises
Hamidizadeh, Mohammad Reza, (2014)
- More ...