Kisiołek, Artur; Karyy, Oleh; Нalkiv, Liubov - In: Comparative economic research : Central and Eastern Europe 23 (2020) 2, pp. 87-102
In the information age, the role of higher education as a factor of social progress is increasing. The competition among higher education institutions is also growing. This requires higher education institutions’ (HEIs) marketing policies to be diversified, digitalized, and integrated into the...