Search Results - person:"Kastner, Margit"

Internet addiction continuum and its moderating effect on augmented reality application experiences : digital natives versus older users

Stangl, Brigitte; Kastner, Margit; Park, Sangwon; … - In: Journal of travel and tourism marketing 40 (2023) 1, pp. 38-54

Persistent link: https://www.econbiz.de/10014285190

The role of green spaces for urban tourism : lessons from selected European cities

Kastner, Margit; Bauer-Krösbacher, Claudia - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 64 (2018) 1, pp. 43-44

Persistent link: https://www.econbiz.de/10011957398

Pay-what-you-want for high-value priced services : differences between potential, new, and repeat customers

Stangl, Brigitte; Kastner, Margit; Ko, Eunju - In: Journal of business research : JBR 74 (2017), pp. 168-174

Persistent link: https://www.econbiz.de/10011675602

Mapping segments accessing user‐generated content and website applications in a joint space

Kastner, Margit; Stangl, Brigitte - In: International Journal of Culture, Tourism and … 6 (2012) 4, pp. 389-404

Purpose – The relevant literature suggests that website designers should consider the needs of their target groups. This study aims to show the importance of certain website content/applications as perceived by specific user segments, and reveal a posteriori segments based on motivational...

Persistent link: https://www.econbiz.de/10014768347