Pay-what-you-want for high-value priced services : differences between potential, new, and repeat customers
Brigitte Stangl, Margit Kastner, Girish Prayag
| Year of publication: |
May 2017
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|---|---|
| Authors: | Stangl, Brigitte ; Kastner, Margit ; Ko, Eunju |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 74.2017, p. 168-174
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| Subject: | Innovative pricing | Pay-what-you-want (PWYW) | Natural experiment | Price margins | Profitability | Price personalization | Preismanagement | Pricing strategy | USA | United States | Theorie | Theory | Zahlungsbereitschaftsanalyse | Willingness to pay |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.10.030 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011675602