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Search: person:"Keleminić, Kristijan"
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Bank
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Beziehungsmarketing
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Consumer behaviour
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Customer satisfaction
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Generation Z
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banking
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behavioral loyalty
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cognitive loyalty
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financial literacy
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long-term performance
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Keleminić, Kristijan
2
Vlašić, Goran
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Dropulić, Branka
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Šubić, Roman
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Management : journal of contemporary management issues
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Market : review for marketing theory and practice
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ECONIS (ZBW)
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Understanding drivers of consumer loyalty in the banking industry : a comparative study of Generation Z individuals exhibiting high vs. low financial literacy
Vlašić, Goran
;
Keleminić, Kristijan
;
Šubić, Roman
- In:
Management : journal of contemporary management issues
27
(
2022
)
1
,
pp. 213-235
Persistent link: https://www.econbiz.de/10013502526
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2
The impact of market-driven vs. market-driving strategies on products' short-term and long-term sales growth
Vlašić, Goran
;
Keleminić, Kristijan
;
Dropulić, Branka
- In:
Market : review for marketing theory and practice
34
(
2022
)
2
,
pp. 205-217
Persistent link: https://www.econbiz.de/10013535770
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