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Estimating consumer spending on tickets, merchandise, and food and beverage : a case study of a NHL team
Kelley, Katharine
;
Harrolle, Michelle G.
;
Casper, …
- In:
Journal of sport management : the official journal of …
28
(
2014
)
3
,
pp. 253-265
Persistent link: https://www.econbiz.de/10010380459
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