Estimating consumer spending on tickets, merchandise, and food and beverage : a case study of a NHL team
Year of publication: |
2014
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Authors: | Kelley, Katharine ; Harrolle, Michelle G. ; Casper, Jonathan M. |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 28.2014, 3, p. 253-265
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Subject: | consumer behavior | sales forecasting | demand | game day sales | hockey | pricing | Konsumentenverhalten | Consumer behaviour | Privater Konsum | Private consumption | Absatz | Sales | Ballsport | Ball game | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy | Prognoseverfahren | Forecasting model | Nachfrage | Demand | Profisport | Professional sports | Ernährungsindustrie | Food industry |
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