Search Results - person:"Khanyapuss Punjaisri"

Retailers, don't ignore me on social media! : the importance of consumer-brand interactions in raising purchase intention - privacy the Achilles heel

Gutierrez, Anabel; Khanyapuss Punjaisri; Desai, Bhavini; … - In: Journal of retailing and consumer services 72 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014253466

Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis

Boukis, Achilleas; Khanyapuss Punjaisri; Balmer, John M.T. - In: Journal of business research : JBR 131 (2021), pp. 673-685

Persistent link: https://www.econbiz.de/10012545101

Millennial Chinese consumers' perceived destination brand value

Luo, Jun; Dey, Bidit Lal; Yalkin, Cagri; Sivarajah, … - In: Journal of business research : JBR 116 (2020), pp. 655-665

Persistent link: https://www.econbiz.de/10012257666

The role of internal branding in the delivery of employee brand promise

Khanyapuss Punjaisri; Wilson, Alan M. - In: Advances in corporate branding, (pp. 91-108). 2017

Persistent link: https://www.econbiz.de/10011584997

Aligning employee service recovery performance with brand values : the role of brand-specific leadership

Khanyapuss Punjaisri; Evanschitzky, Heiner; Rudd, John - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 981-1006

Persistent link: https://www.econbiz.de/10010194421

Internal branding process : key mechanisms, outcomes and moderating factors

Khanyapuss Punjaisri; Wilson, Alan M. - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1521-1537

Persistent link: https://www.econbiz.de/10009378594

Internal branding as a tool to ensure the employees' brand promise delivery

Khanyapuss Punjaisri; Wilson, Alan M. - In: Marketing and management sciences : proceedings of the …, (pp. 326-329). 2010

Persistent link: https://www.econbiz.de/10003950965

Exploring the relationship between corporate, internal and employer branding

Foster, Carley; Khanyapuss Punjaisri; Cheng, Ranis - In: The journal of product & brand management 19 (2010) 6, pp. 401-409

Persistent link: https://www.econbiz.de/10008772552

Chain coordinators' strategic leadership and coordination effectiveness : New Zealand-Euro agri-food supply chains

Akhtar, Pervaiz; Sushil Kaur; Panjaisri, Khanyapuss - In: European business review : EBR ; the official journal … 29 (2017) 5, pp. 515-533

Persistent link: https://www.econbiz.de/10011779916

Chain coordinators’ strategic leadership and coordination effectiveness

Akhtar, Pervaiz; Kaur, Sushil; Punjaisri, Khanyapuss - In: European Business Review 29 (2017) 5, pp. 515-533

Purpose Although suitable leadership is crucial for chain coordinators (chief executive officers (CEOs), managing directors and heads of departments) to achieve the effectiveness of supply chain coordination (operational and social performances contributing to financial performance), the...

Persistent link: https://www.econbiz.de/10014714401