Khazaei Pool, Javad; Khodadadi, Masood; Amirbakzadeh … - In: International Journal of Culture, Tourism and … 11 (2017) 3, pp. 297-308
Purpose The purpose of this paper is to examine how internal marketing orientation affects balanced scorecard outcomes (financial performance, customer, internal process, learning and growth) in a small service businesses context. Design/methodology/approach Drawing from the small businesses,...