Challenges of branding Iran : perspectives of Iranian tourism suppliers
Year of publication: |
2019
|
---|---|
Authors: | Khodadadi, Masood |
Published in: |
Tourism planning & development. - Abingdon : Routledge Taylor & Francis Group, ISSN 2156-8324, ZDB-ID 2628517-4. - Vol. 16.2019, 1, p. 112-117
|
Subject: | destination branding | Destination image | Iran tourism | tourism stakeholders | tourism suppliers | Tourismus | Tourism | Iran | Markenführung | Brand management | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Destinationsmanagement | Destination management | Stakeholder | Lieferantenmanagement | Supplier relationship management |
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