Purpose: As the number of corporate blogs has continued to increase over the years, this study examines the use of relationship cultivation strategies of Fortune 500 companies on their corporate blogs. Moreover, it focuses on how companies use corporate blogs as interactive online communication...

Purpose: Organizations are communicating with the public about their thoughts and behaviors relevant to the environment via social networking sites. The purpose of this paper is to explore for-profit and nonprofit organizations' Twitter messages to understand their environment-related messages...

Purpose: The purpose of this paper is to examine the congruence effect of the product and claimed environmental issue on green advertising on consumer responses as well as the moderation effect of the perceived green reputation of the product on the congruence effect....