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Search: person:"Kian Yeik Koay"
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Consumer behaviour
13
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PLS-SEM
8
Internet marketing
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Online-Marketing
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Malaysia
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Perceived risk theory
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Second-hand clothing
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Theory of planned behaviour
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27
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research-article
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English
35
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Kian Yeik Koay
27
Koay, Kian Yeik
7
Cheah, Chee Wei
6
Cheung, Man Lai
6
Soh, Patrick Chin-Hooi
6
Hui Shan Lom
4
Pang Kiam Lim
4
Tjiptono, Fandy
4
Leung, Wilson Ka-shing
3
Lim, Weng Marc
3
Chai Wen Teoh
2
Chew, Kok Wai
2
Manjit Singh Sandhu
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Ong, Derek Lai Teik
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Poon, Wai Ching
2
Chang, Man Kit
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Cheah, Jun-Hwa
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Chong, Wei Ying
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Connolly, Regina
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Eugene Cheng-xi Aw
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Goon, Serena Wooi-U
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Ho, Jessica Sze Yin
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Hsu, Bryan Cheng-Yu
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Jalil, Nasir Abdul
1
Kaur, Simran
1
Kaurav, Rahul Pratap Singh
1
Khoo, Kim Leng
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Koay, Kian-Yeik
1
Lai, Catherine Hui Yi
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Leung, Wilson K.S.
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Lim, Pang Kiam
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Lim, Vivien K. G.
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Mei Kei Leong
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Memon, Mumtaz Ali
1
Sandhu, Manjit Singh
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Sembada, Agung Y.
1
Soh, Kimberly
1
Teoh, Chai Wen
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Thoo Ai Chin
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Tiwari, Pinaz
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Asia Pacific Journal of Marketing and Logistics
2
Global business and organizational excellence : GBOE
2
International journal of business information systems : IJBIS
2
Journal of retailing and consumer services
2
Management research review
2
Asia Pacific journal of marketing and logistics
1
European Business Review
1
European business review
1
European journal of innovation management
1
Human Resource Management International Digest
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International Journal of Culture, Tourism and Hospitality Research
1
International Journal of Emerging Markets
1
International journal of emerging markets
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of Knowledge Management
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of financial services marketing
1
Journal of global marketing
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Journal of internet commerce
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Journal of knowledge management
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Journal of marketing analytics : JMA
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of vacation marketing
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Management Research Review
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Marketing intelligence & planning
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The journal of business & industrial marketing
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ECONIS (ZBW)
27
Other ZBW resources
8
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1
So you want to publish in a premier journal? : an illustrative guide on how to develop and write a quantitative research paper for premier journals
Lim, Weng Marc
;
Kian Yeik Koay
- In:
Global business and organizational excellence : GBOE
43
(
2024
)
3
,
pp. 5-19
Persistent link: https://www.econbiz.de/10014467958
Saved in:
2
Understanding travel apps usage intention : findings from PLS and NCA
Tiwari, Pinaz
;
Kaurav, Rahul Pratap Singh
;
Kian Yeik Koay
- In:
Journal of marketing analytics : JMA
12
(
2024
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10014538736
Saved in:
3
Self-influencer congruence, parasocial relationships, credibility, and purchase intentions : a sequential mediation model
Kian Yeik Koay
;
Cheah, Chee Wei
;
Yap, Jia Ying
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014514524
Saved in:
4
Perceived risk and second-hand clothing consumption : a moderated-moderation model
Kian Yeik Koay
;
Cheung, Man Lai
;
Hui Shan Lom
;
Leung, …
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 240-253
Persistent link: https://www.econbiz.de/10014495520
Saved in:
5
The political game of innovation : evidence from the ride-hailing service industry
Cheah, Chee Wei
;
Kian Yeik Koay
- In:
European journal of innovation management
27
(
2024
)
2
,
pp. 572-588
Persistent link: https://www.econbiz.de/10014501044
Saved in:
6
Consumers' intention to use self-checkout technology in a retail context : a comparison of alternative competing models
Jalil, Nasir Abdul
;
Kian Yeik Koay
- In:
International journal of business information systems : …
46
(
2024
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10015061824
Saved in:
7
Advertising value and privacy concerns in mobile advertising : the case of SMS advertising in banking
Hui Shan Lom
;
Thoo Ai Chin
;
Lim, Weng Marc
;
Kian Yeik Koay
- In:
Journal of financial services marketing
29
(
2024
)
3
,
pp. 1135-1153
Persistent link: https://www.econbiz.de/10015061502
Saved in:
8
Abusive supervision and knowledge hiding : the moderated mediation role of overall justice and gender
Kian Yeik Koay
;
Pang Kiam Lim
- In:
Global business and organizational excellence : GBOE
42
(
2023
)
2
,
pp. 16-28
Persistent link: https://www.econbiz.de/10013472460
Saved in:
9
Towards a unified model of consumers' intentions to use drone food delivery services
Mei Kei Leong
;
Kian Yeik Koay
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014325641
Saved in:
10
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
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