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Search: person:"Kim, Do Yuon"
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6
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4
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Kim, Do Yuon
8
Kim, Hye-yŏng
3
Lee, Ha Kyung
2
Park, Minjung
2
Choi, Dooyoung
1
Chung, Kyunghwa
1
Jang, Hayeun
1
Jang, Ju Yeun
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Kim, Hye-Young
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Koo, Jayoung
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2
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1
Journal of global fashion marketing : JGfM
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ECONIS (ZBW)
8
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1
How brand names affect consumer perceptions : an experimental study on the sound symbolism of foreign brand names
Jang, Hayeun
;
Jang, Ju Yeun
;
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
Saved in:
2
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
3
Mood management through metaverse enhancing life satisfaction
Choi, Dooyoung
;
Lee, Ha Kyung
;
Kim, Do Yuon
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1533-1543
Persistent link: https://www.econbiz.de/10014326050
Saved in:
4
Avatar-mediated experience in the metaverse : the impact of avatar realism on user-avatar relationship
Kim, Do Yuon
;
Lee, Ha Kyung
;
Chung, Kyunghwa
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303392
Saved in:
5
Femvertising of luxury brands : Message concreteness, authenticity, and involvement
Park, Minjung
;
Koo, Jayoung
;
Kim, Do Yuon
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
3
,
pp. 243-262
Persistent link: https://www.econbiz.de/10014291543
Saved in:
6
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
7
Influencer advertising on social media : the multiple inference model on influencer-product congruence and sponsorship disclosure
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
130
(
2021
),
pp. 405-415
Persistent link: https://www.econbiz.de/10012544842
Saved in:
8
Trust me, trust me not : a nuanced view of influencer marketing on social media
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
134
(
2021
),
pp. 223-232
Persistent link: https://www.econbiz.de/10012643742
Saved in:
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