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Search: person:"Kim, Kihan"
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Advertising effects
9
Sportmarketing
9
Sports marketing
9
Werbewirkung
9
USA
8
United States
8
Sport
7
Sports
7
Advertising
6
Professional sports
6
Profisport
6
Sport event
6
Sportveranstaltung
6
Werbung
6
Consumer behaviour
5
Konsumentenverhalten
5
Advertising planning
4
Werbeplanung
4
Fernsehwerbung
3
Sponsoring
3
Sponsorship
3
Sport policy
3
Sportpolitik
3
Television advertising
3
sports advertising
3
Advertising industry
2
Ball game
2
Ballsport
2
Betriebliche Budgetierung
2
Brand extension
2
Communication media
2
Corporate budgeting
2
Corporate reputation
2
Data envelopment analysis
2
Data-Envelopment-Analyse
2
Fernsehen
2
Firmenimage
2
Impact assessment
2
Internet marketing
2
Kommunikationsmedien
2
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research-article
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English
31
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11
Author
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Kim, Kihan
42
Cheong, Yunjae
35
Kim, Hyuksoo
7
De Gregorio, Federico
4
Ahn, Dohyun
3
James, Jeffrey
2
Lee, Kimoon
2
Noh, Yeayoung
2
Zheng, Lu
2
de Gregorio, Federico
2
Combs, Justin
1
Hur, Chan Hyeon
1
Lim, Choong Hoon
1
Lim, Joon Soo
1
Mikhailitchenko, Galina N.
1
Paik, Jong Won
1
Ryu, Yoonji
1
Stout, Patricia A
1
Stout, Patricia A.
1
Sung, Hojun
1
Tootelian, Dennis H.
1
Yun, Lira
1
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International journal of advertising : the quarterly review of marketing communications
9
Journal of current issues and research in advertising : JCIRA
5
International journal of sports marketing & sponsorship
4
International Journal of Sports Marketing and Sponsorship
3
International journal of advertising : the review of marketing communications
3
Journal of marketing communications
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Applied economics
1
Journal of Consumer Marketing
1
Journal of Global Scholars of Marketing Science
1
Journal of business research : JBR
1
The journal of consumer marketing
1
The sports business in the Pacific Rim : economics and policy
1
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ECONIS (ZBW)
27
OLC EcoSci
10
Other ZBW resources
4
RePEc
1
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1
The anticipated legacies of mega sporting events : an econometric analysis of Olympic announcement effect on the real estate market in small communities
Hur, Chan Hyeon
;
Kim, Kihan
- In:
Applied economics
55
(
2023
)
8
,
pp. 823-838
Persistent link: https://www.econbiz.de/10013498898
Saved in:
2
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung
;
Kim, Hyuksoo
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
Saved in:
3
Broadcaster choice and audience demand for live sport games : panel analyses of the Korea Baseball Organization
Kim, Kihan
;
Sung, Hojun
;
Noh, Yeayoung
;
Lee, Kimoon
- In:
Journal of sport management : the official journal of …
36
(
2022
)
5
,
pp. 488-499
Persistent link: https://www.econbiz.de/10013382131
Saved in:
4
Understanding the role of construal level in time-restriction
Kim, Hyuksoo
;
Cheong, Yunjae
;
Kim, Kihan
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1382-1407
Persistent link: https://www.econbiz.de/10013417505
Saved in:
5
Sports sponsorship and the risks of ambush marketing : the moderating role of corporate reputation in the effects of disclosure of ambush marketers on attitudes and beliefs towards...
Yun, Lira
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 921-942
Persistent link: https://www.econbiz.de/10012395587
Saved in:
6
User-generated product reviews on the internet : the drivers and outcomes of the perceived usefulness of product reviews
Kim, Kihan
;
Cheong, Yunjae
;
Kim, Hyuksoo
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 227-245
Persistent link: https://www.econbiz.de/10011689788
Saved in:
7
Viewer perceptions of television commercials : a conceptual replication
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 612-623
Persistent link: https://www.econbiz.de/10011808331
Saved in:
8
Advertising agency operating efficiency
Cheong, Yunjae
;
Kim, Kihan
;
Combs, Justin
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 83-99
Persistent link: https://www.econbiz.de/10011536091
Saved in:
9
Factors affecting sportswear buying behavior : a comparative analysis of luxury sportswear
Lim, Choong Hoon
;
Kim, Kihan
;
Cheong, Yunjae
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5793-5800
Persistent link: https://www.econbiz.de/10011597512
Saved in:
10
Choosing the right message for the right cause in social cause advertising : type of social cause message, perceived company, cause fit and the persuasiveness of communication
Kim, Kihan
;
Cheong, Yunjae
;
Lim, Joon Soo
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 473-494
Persistent link: https://www.econbiz.de/10011546541
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