User-generated product reviews on the internet : the drivers and outcomes of the perceived usefulness of product reviews
Year of publication: |
2017
|
---|---|
Authors: | Kim, Kihan ; Cheong, Yunjae ; Kim, Hyuksoo |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 36.2017, 2, p. 227-245
|
Subject: | user-generated product review | information processing | message acceptance | Virales Marketing | Viral marketing | Internet | Produktivität | Productivity | Social Web | Social web | Produkttest | Product testing |
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