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Search: person:"Kim, Koo Yul"
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Consumer behaviour
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Impact assessment
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Konsumentenverhalten
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Preisdifferenzierung
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Preismanagement
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Price discrimination
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Pricing strategy
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Private consumption
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Privater Konsum
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Professional sports
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Sportmarketing
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Sports marketing
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Wirkungsanalyse
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consumer spending
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econdary market
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economic impact
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first-time participants
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official partnership
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perceived risk
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purchase intentions
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repeat participants
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running event
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sponsorship
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sport ticket
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ticket price
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Drayer, Joris
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Kim, Koo Yul
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Jordan, Jeremy Scott
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Lopez, Colin
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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Better together? : examining the impact of official secondary ticketing partnerships on consumers' attitudes and behaviors
Kim, Koo Yul
;
Drayer, Joris
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 278-288
Persistent link: https://www.econbiz.de/10012816108
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2
A run for their money : examining changes in runners' event-related expenditures
Lopez, Colin
;
Kim, Koo Yul
;
Drayer, Joris
;
Jordan, …
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
3
,
pp. 207-219
Persistent link: https://www.econbiz.de/10012667332
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