Lim, Chiehyeon; Kim, Min-Jun; Kim, Ki-Hun; Kim, Kwang-Jae; … - In: Journal of Service Management 30 (2019) 1, pp. 105-131
Purpose: The proliferation of customer-related data provides companies with numerous service opportunities to create customer value. The purpose of this study is to develop a framework to use this data to provide services. Design/methodology/approach: This study conducted four action research...