Kim, Min Kil; Zhang, James J.; Ko, Yong Jae - In: Sport Management Review 12 (2009) 3, pp. 149-166
Since the introduction of martial arts in the United States, the sport of Taekwondo (TKD) has rapidly grown and developed. Although the elevated interest in this sport has increased the magnitude of the TKD market, no systematic studies have been conducted to investigate the market demand...