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Search: person:"Kim, Molan"
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Kim, Molan
6
Thompson, Scott A.
3
Chaiy, Seoil
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Park, Jeong Eun
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The journal of services marketing
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Strong brands, strong relationships
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1
Impact of visual information on online consumer review behavior : evidence from a hotel booking website
Kim, Molan
;
Lee, Seung Min
;
Choi, Sanghak
;
Kim, Sang Yong
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012502720
Saved in:
2
Consumer communities do well, but will they do good? : a study of participation in distributed computing projects
Thompson, Scott A.
;
Kim, Molan
;
Loveland, James M.
; …
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 32-43
Persistent link: https://www.econbiz.de/10011658341
Saved in:
3
Community participation and consumer-to-consumer helping : does participation in third party-hosted communities reduce one’s likelihood of helping?
Thompson, Scott A.
;
Kim, Molan
;
Smith, Keith Marion
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 280-295
Persistent link: https://www.econbiz.de/10011485356
Saved in:
4
Customer-to-customer relationship management (CCRM) : how marketers can successfully engage consumers online
Kim, Molan
;
Thompson, Scott A.
- In:
Strong brands, strong relationships
,
(pp. 185-200)
.
2015
Persistent link: https://www.econbiz.de/10011313571
Saved in:
5
Frequency of CRM implementation activities : a customer-centric view
Kim, Molan
;
Park, Jeong Eun
;
Dubinsky, Alan J.
;
Chaiy, Seoil
- In:
The journal of services marketing
26
(
2012
)
2
,
pp. 83-93
Persistent link: https://www.econbiz.de/10009568254
Saved in:
6
Frequency of CRM implementation activities: a customer-centric view
Kim, Molan
;
Park, Jeong Eun
;
Dubinsky, Alan J.
;
Chaiy, Seoil
- In:
The journal of services marketing
26
(
2012
)
2
,
pp. 83-94
Persistent link: https://www.econbiz.de/10009961745
Saved in:
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