Consumer communities do well, but will they do good? : a study of participation in distributed computing projects
Year of publication: |
February 2017
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Authors: | Thompson, Scott A. ; Kim, Molan ; Loveland, James M. ; Lacey, Russell ; Castro, Iana A. |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 37.2017, p. 32-43
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Subject: | Corporate social responsibility | Distributed computing | Social identity theory | Hazard modeling | Consumer communities | Brand community | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Social Web | Social web | Markenführung | Brand management |
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