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Search: person:"Kirkby, Alexandra"
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Markenführung
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Kirkby, Alexandra
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Festschrift Haluk Sumer : Digitalisierung in der Betriebswirtschaft
1
The journal of product & brand management
1
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ECONIS (ZBW)
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To disclose or not disclose, is no longer the question : effect of AI-disclosed brand voice on brand authenticity and attitude
Kirkby, Alexandra
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1108-1122
Persistent link: https://www.econbiz.de/10014334406
Saved in:
2
KI und Markenstimme : Optionen, Erkenntnisse und Agenden
Baumgarth, Carsten
;
Kirkby, Alexandra
- In:
Transfer : Zeitschrift für Kommunikation und …
68
(
2022
)
3
,
pp. 32-41
Persistent link: https://www.econbiz.de/10013473645
Saved in:
3
Brand Work Manifesto : von der "Markentechnik" zur "Neue Marken Arbeit"
Baumgarth, Carsten
;
Boltz, Dirk-Mario
;
Hensel, Daniela
; …
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 28-35
Persistent link: https://www.econbiz.de/10012302548
Saved in:
4
Ende des KI-Marken-Winters? : künstliche Intelligenz in der Markenführung
Baumgarth, Carsten
;
Kirkby, Alexandra
;
Lambrecht, Anja
- In:
Festschrift Haluk Sumer : Digitalisierung in der …
,
(pp. 1-35)
.
2020
Persistent link: https://www.econbiz.de/10012300462
Saved in:
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