Brand Work Manifesto : von der "Markentechnik" zur "Neue Marken Arbeit"
Prof. Dr. Carsten Baumgarth, Prof. Dr. Dirk-Mario Boltz, Prof. Daniela Hensel, Alexandra Kirkby, Cosima Kaibel, Stefanie Voß
| Year of publication: |
2020
|
|---|---|
| Authors: | Baumgarth, Carsten ; Boltz, Dirk-Mario ; Hensel, Daniela ; Kirkby, Alexandra ; Kaibel, Cosima ; Voß, Stefanie |
| Published in: |
Transfer : Zeitschrift für Kommunikation und Markenmanagement. - Hamburg : New Business Verlag GmbH & Co. KG, ISSN 2628-3409, ZDB-ID 2966246-1. - Vol. 66.2020, 3, p. 28-35
|
| Subject: | Markenführung | Neue Marken Arbeit | Brand Work Manifesto |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012302548