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Does one bad apple (juice) spoil the bunch? : implicit attitudes toward one product transfer to other products by the same brand
Ratliff, Kate A.
;
Swinkels, Bregje A. P.
;
Klerx, Kimberly
; …
- In:
Psychology & marketing
29
(
2012
)
8
,
pp. 531-540
Persistent link: https://www.econbiz.de/10009575083
Saved in:
2
Does One Bad Apple(Juice) Spoil the Bunch? Implicit Attitudes Toward One Product Transfer to Other Products by the Same Brand
Ratliff, Kate A.
;
Swinkels, Bregje A. P.
;
Klerx, Kimberly
; …
- In:
Psychology & marketing
29
(
2012
)
8
,
pp. 531-541
Persistent link: https://www.econbiz.de/10009990623
Saved in:
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