Does one bad apple (juice) spoil the bunch? : implicit attitudes toward one product transfer to other products by the same brand
Year of publication: |
2012
|
---|---|
Authors: | Ratliff, Kate A. ; Swinkels, Bregje A. P. ; Klerx, Kimberly ; Nosek, Brian A. |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 29.2012, 8, p. 531-540
|
Subject: | Markentransfer | Brand extension | Konsumentenverhalten | Consumer behaviour |
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