Search Results - person:"Knox, Kathy"

Maximizing value in healthcare partnerships : a case examining an inter-organizational relationship in the public and non-profit sectors

Carlini, Joan; Lehman, Kim; Dharmesti, Maria; Knox, Kathy - In: Journal of philanthropy and marketing 28 (2023) 3, pp. 1-16

Persistent link: https://www.econbiz.de/10014318579

Laying the foundations for success : co-creating sustainable marketing solutions

Kim, Jeawon; Rundle-Thiele, Sharyn; Knox, Kathy; … - In: Journal of strategic marketing 31 (2023) 1, pp. 267-295

Persistent link: https://www.econbiz.de/10014303202

The relative merit of two segmentation approaches : executives views and a cost-benefit analysis

Ibrahim, Ali; Rundle-Thiele, Sharyn; Knox, Kathy; … - In: Journal of social marketing : JSOCM 12 (2022) 4, pp. 607-622

Persistent link: https://www.econbiz.de/10013440637

Are graphic health warnings impacting on message processing and quitting intentions?

Pham, Cuong; Pang, Bo; Knox, Kathy; Rundle-Thiele, Sharyn - In: Journal of consumer marketing 39 (2022) 7, pp. 661-677

Persistent link: https://www.econbiz.de/10013535866

Working within resource constraints : a qualitative segmentation study

Ibrahim, Ali; Rundle-Thiele, Sharyn; Knox, Kathy - In: Journal of strategic marketing 29 (2021) 3, pp. 247-263

Persistent link: https://www.econbiz.de/10012515823

Stakeholder involvement in social marketing : challenges and approaches to engagement

Knox, Kathy (ed.); Kubacki, Krzysztof (ed.); … - 2021 - First published

"This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing interventions, as well providing contemporary discussions of social marketing research. The book aims to bring practitioners and academics together to address the calls made by...