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Search: person:"Kohli, Ajay Kumar"
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Marketing management
9
Marketingmanagement
9
Beziehungsmarketing
6
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4
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English
33
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Kohli, Ajay Kumar
33
Jaworski, Bernard J.
12
Challagalla, Goutam
4
Haenlein, Michael
3
Tuli, Kapil R.
3
Ulaga, Wolfgang
3
Sarin, Shikhar
2
Wierenga, Berend
2
Zaltman, Gerald
2
Bahadir, S. Cem
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Bharadwaj, Sundar G.
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Bond, Edward U., III
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Burchett, Molly R.
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Bărbulescu Robinson, Adina
1
Carpenter, Gregory S.
1
Davenport, Thomas H.
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DeKinder, Jade S.
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Deshpandé, Rohit
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Eggert, Andreas
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Harris, Jeanne G.
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Houston, Mark B.
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Hult, G. Tomas M.
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Jong, Ad de
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Ketchen, David J. <Jr.>
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Kleinaltenkamp, Michael
1
MacInnis, Deborah J.
1
Maltz, Elliot
1
Mier, Joel
1
Murtha, Brian
1
Murtha, Brian R.
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Ritter, Thomas
1
Sahay, Arvind
1
Sahrin, Shikhar
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Sego, Trina
1
Selnes, Fred
1
Sheth, Jagdish N.
1
Varadarajan, Rajan
1
Venkatesh, R.
1
Yadav, Manjit S.
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AMS review : official publication of the Academy of Marketing Science
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing
3
Journal of marketing research : JMR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
European journal of marketing : EJM
1
Global business review
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
Legends in marketing
1
Management international review : mir ; journal of international business
1
Marketing strategy processes and tools
1
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
1
Strategies for e-business success
1
The journal of personal selling & sales management : JPSSM
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
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ECONIS (ZBW)
33
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33
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1
Secondary selling : beyond the salesperson-customer dyad
Burchett, Molly R.
;
Murtha, Brian
;
Kohli, Ajay Kumar
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 575-600
Persistent link: https://www.econbiz.de/10014325383
Saved in:
2
Market driving : some directions for future research
Kohli, Ajay Kumar
;
Jaworski, Bernard J.
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 348-351
Persistent link: https://www.econbiz.de/10014433610
Saved in:
3
Factors affecting the study of important marketing issues : implications and recommendations
Kohli, Ajay Kumar
;
Haenlein, Michael
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012506506
Saved in:
4
The study of important marketing issues in an evolving field
Wierenga, Berend
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 18-28
Persistent link: https://www.econbiz.de/10012506508
Saved in:
5
Factors affecting the study of important marketing issues : additional thoughts and clarifications
Kohli, Ajay Kumar
;
Haenlein, Michael
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 29-31
Persistent link: https://www.econbiz.de/10012506513
Saved in:
6
Netflix : reinvention across multiple time periods, reflections and directions for future research
Mier, Joel
;
Kohli, Ajay Kumar
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 194-205
Persistent link: https://www.econbiz.de/10012586900
Saved in:
7
The future of B2B customer solutions in a post-COVID-19 economy : managerial issues and an agenda for academic inquiry
Bond, Edward U., III
;
Jong, Ad de
;
Eggert, Andreas
; …
- In:
Journal of service research
23
(
2020
)
4
,
pp. 401-408
Persistent link: https://www.econbiz.de/10012391593
Saved in:
8
Driving markets : a typology and a seven-step approach
Jaworski, Bernard J.
;
Kohli, Ajay Kumar
;
Sahrin, Shikhar
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 142-151
Persistent link: https://www.econbiz.de/10012422203
Saved in:
9
A theories-in-use approach to building marketing theory
Zeithaml, Valarie A.
;
Jaworski, Bernard J.
;
Kohli, Ajay …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 32-51
Persistent link: https://www.econbiz.de/10012176403
Saved in:
10
The role of a solutions salesperson : reducing uncertainty and fostering adaptiveness
Ulaga, Wolfgang
;
Kohli, Ajay Kumar
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 161-168
Persistent link: https://www.econbiz.de/10011822564
Saved in:
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