This paper deals with brand, mark or a stamp on a product or a service as a process of registration of the identity. Brand on a product or service in a form of a symbol carries a signal to its consumer that it is genuine and authentic and it meets the quality standard set by its producer or...

Proper management of the environment and natural resources is a formidable task and a challenge that the World faces in the future. The issue has become a debatable subject and a sort of power struggle among vested interests. Priority usage and conservation of a particular resource differs with...

In the post-war years, in many countries, tourism as an economic activity has become a vital sector of national economies contributing a substantial share to the gross national product. Tourism has thus become the focus of governmental attention to macro-manage the sector as well. This paper...

Since the ancient times, cities have attracted visitors in large numbers for a variety of reasons. In modern times, once again, large cities are competing among themselves for attracting tourists. Although, large cities have always attracted visitors but until recently, with the exception in...