KOSTOPOULOS, GIANNIS; RIZOMYLIOTIS, IOANNIS; … - In: International Journal of Innovation Management (ijim) 19 (2015) 02, pp. 1550024-1
This paper seeks to explore the factors that influence physicians' purchase intention for supplementary professional services that have been recently introduced to the market. For that reason, a model has been developed and empirically tested using data collected from 100 physicians regarding an...