"How mAy I help you today?" : the use of AI chatbots in small family businesses and the moderating role of customer affective commitment
Ioannis Rizomyliotis, Minas N. Kastanakis, Apostolos Giovanis, Kleopatra Konstantoulaki, Ioannis Kostopoulos
| Year of publication: |
2022
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|---|---|
| Authors: | Rizomyliotis, Ioannis ; Kastanakis, Minas N. ; Giovanis, Apostolos ; Konstantoulaki, Kleopatra ; Kostopoulos, Ioannis |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 153.2022, p. 329-340
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| Subject: | AI chatbots | Anthropomorphism | Customer affective commitment | Customer experience | Customer satisfaction | Small family business | Familienunternehmen | Family business | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | KMU | SME | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.08.035 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013534049