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Agents of social change : a model for targeting and engaging generation Z across plattforms : how a nonprofit rebuilt an advertising campaign to curb smoking by teens and young adu...
Vallone, Donna
;
Smith, Alexandria
;
Kenney, Tricia
; …
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 414-425
Persistent link: https://www.econbiz.de/10011628657
Saved in:
2
Erfolg ist eine Kleinigkeit : warum schon kleine Dinge Großes bewirken
Koval, Robin
;
Kaplan Thaler, Linda
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009498297
Saved in:
3
Bang! : Getting your message heard in a noisy world
Kaplan Thaler, Linda
;
Koval, Robin
;
Marshall, Delia
-
2004
-
1. ed.
Persistent link: https://www.econbiz.de/10004817060
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