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Search: person:"Kozlenkova, Irina V."
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Resource-based view
4
Ressourcenorientierter Ansatz
4
Beziehungsmarketing
3
Lieferantenmanagement
3
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3
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3
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Kozlenkova, Irina V.
10
Palmatier, Robert W.
7
Samaha, Stephen A.
4
Lund, Donald J.
2
Barney, Jay B.
1
Day, George S.
1
Fang, Eric
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Griffith, Denni Arli
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Hult, G. Tomas M.
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Kekec, Pinar
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Lee, Ju-Yeon
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Steinhoff, Lena
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Journal of the Academy of Marketing Science
6
Journal of marketing
2
Journal of international marketing
1
Journal of retailing
1
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ECONIS (ZBW)
10
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1
An emerging theory of avatar marketing
Miao, Fred
;
Kozlenkova, Irina V.
;
Wang, Haizhong
;
Xie, Tao
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 67-90
Persistent link: https://www.econbiz.de/10012794729
Saved in:
2
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
3
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
4
The role of marketing channels in supply chain management
Kozlenkova, Irina V.
;
Hult, G. Tomas M.
;
Lund, Donald J.
; …
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 586-609
Persistent link: https://www.econbiz.de/10011422438
Saved in:
5
Structural marketing : using organizational structure to achieve marketing objectives
Lee, Ju-Yeon
;
Kozlenkova, Irina V.
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 73-99
Persistent link: https://www.econbiz.de/10010489557
Saved in:
6
An outside-in approach to resource-based theories
Day, George S.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 27-28
Persistent link: https://www.econbiz.de/10010256720
Saved in:
7
How marketing scholars might help address issues in resource-based theory
Barney, Jay B.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 24-26
Persistent link: https://www.econbiz.de/10010256722
Saved in:
8
On the role of the RBV in marketing
Wernerfelt, Birger
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 22-23
Persistent link: https://www.econbiz.de/10010256728
Saved in:
9
Resource-based theory in marketing
Kozlenkova, Irina V.
;
Samaha, Stephen A.
;
Palmatier, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10010256738
Saved in:
10
Culture's impact on the importance of fairness in interorganizational relationships
Lund, Donald J.
;
Scheer, Lisa K.
;
Kozlenkova, Irina V.
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10010233210
Saved in:
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