The role of marketing channels in supply chain management
Year of publication: |
2015
|
---|---|
Authors: | Kozlenkova, Irina V. ; Hult, G. Tomas M. ; Lund, Donald J. ; Mena, Jeannette A. ; Kekec, Pinar |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 91.2015, 4, p. 586-609
|
Subject: | Supply chain management | Marketing channels | Logistics | Purchasing | Operations management | Lieferkette | Supply chain | Vertriebsweg | Distribution channel | Logistik | Lieferantenmanagement | Supplier relationship management |
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