Search Results - person:"Kozup, John"

How confusion impacts product labeling perceptions

Fitzgerald, M. Paula; Russo Donovan, Karen; Kees, Jeremy; … - In: Journal of Consumer Marketing 36 (2019) 2, pp. 306-316

Purpose: Consumer confusion is an often discussed, but seldom investigated, construct central to marketing. This study aims to conceptualize consumer confusion as an intellectual emotion with cognitive and emotional components, and examine it in the context of qualified health claims and...

Persistent link: https://www.econbiz.de/10012073676

Country-of-origin effects and consumer evaluations of ads within the context of economic crises

Bennett, Aronté M.; Kozup, John; Taylor, Charles Raymond - In: Journal of current issues and research in advertising 39 (2018) 1, pp. 52-66

Persistent link: https://www.econbiz.de/10012242895

Risks of consumer products

Kozup, John - In: Consumer perception of product risks and benefits, (pp. 23-38). 2017

Persistent link: https://www.econbiz.de/10011649200

Sound disclosures : assessing when a disclosure is worthwhile

Kozup, John; Taylor, Charles Robert; Capella, Michael L.; … - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 313-322

Persistent link: https://www.econbiz.de/10009679192

The influence of consumer concern about global climate change on framing effects for environmental sustainability messages

Newman, Christopher L.; Howlett, Elizabeth; Burton, Scot; … - In: International journal of advertising : the quarterly … 31 (2012) 3, pp. 511-527

Persistent link: https://www.econbiz.de/10009581803

The influence of consumer concern about global climate change on framing effects for environmental sustainability messages

Newman, Christopher L; Howlett, Elizabeth; Burton, Scot; … - In: International journal of advertising : the quarterly … 31 (2012) 3, pp. 511-529

Persistent link: https://www.econbiz.de/10010010198

Sound Disclosures: Assessing When a Disclosure Is Worthwhile

Kozup, John; Taylor, Charles R; Capella, Michael L; … - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 313-322

Persistent link: https://www.econbiz.de/10010045150

Understanding how graphic pictorial warnings work on cigarette packaging

Kees, Jeremy; Burton, Scot; Andrews, J. Craig; Kozup, John - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 2, pp. 265-276

Persistent link: https://www.econbiz.de/10008759834

How modification of nutrition fact panel influences consumers at risk for heart disease : the case of trans fat

Howlett, Elizabeth; Burton, Scot; Kozup, John - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 83-97

Persistent link: https://www.econbiz.de/10003717438

Barely or fairly balancing drug risks? : content and format effects in direct-to-consumer online prescription drug promotions

Kees, Jeremy; Bone, Paula Fitzgerald; Kozup, John; … - In: Psychology & marketing 25 (2008) 7, pp. 675-691

Persistent link: https://www.econbiz.de/10003748355