Country-of-origin effects and consumer evaluations of ads within the context of economic crises
Year of publication: |
2018
|
---|---|
Authors: | Bennett, Aronté M. ; Kozup, John ; Taylor, Charles Raymond |
Published in: |
Journal of current issues and research in advertising. - Abingdon, Oxon : Routledge, Taylor & Francis Group, ISSN 2164-7313, ZDB-ID 2070081-7. - Vol. 39.2018, 1, p. 52-66
|
Subject: | Konsumentenverhalten | Consumer behaviour | Ursprungsregeln | Rules of origin | USA | United States | Herkunftsbezeichnung | Designation of origin |
-
Consumer-generated media and product labelling : designed in California, assembled in China
Saunders, Stephen G., (2010)
-
Further considerations on the relevance of country-of-origin research : comment
Usunier, Jean-Claude, (2008)
-
Direct and indirect use of country of origin cues for hybrid and non-hybrid products
Yun, TaiWoong, (2002)
- More ...
-
The global refugee crisis : pathway for a more humanitarian solution
Shultz, Clifford J., (2020)
-
How confusion impacts product labeling perceptions
Fitzgerald, M. Paula, (2019)
-
Howlett, Elizabeth, (2008)
- More ...