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Reaping the digital dividend? : sport marketing's move into esports : insights from Germany
Kramer, Kilian
;
Wagner, David
;
Scheck, Barbara
- In:
European journal of international management : EJIM
15
(
2021
)
2/3
,
pp. 339-366
Persistent link: https://www.econbiz.de/10012504435
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