Wu, Shuang (ed.); Pantoja, Felipe (ed.); Krey, Nina (ed.) - 2020 - 1st ed. 2020.
Chapter1. Exploring Customer Engagement and Sharing Behavior in Social Media Brand Communities: Curvilinear Effects and the Moderating Roles of Perceived Innovativeness and Perceived Interactivity -- Chapter2. Between a Banker and a Barbie: The Illusions of Social Media -- Chapter3. A...