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Search: person:"Krishen, Anjala"
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Consumer behaviour
27
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25
Relationship marketing
10
Social Web
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10
USA
10
United States
10
Beziehungsmarketing
9
Customer satisfaction
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Kundenzufriedenheit
9
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7
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Self-determination theory
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Soziales Netzwerk
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Business-to-business marketing
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Article
114
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78
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78
research-article
8
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6
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1
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Language
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English
105
Undetermined
13
Author
All
Krishen, Anjala S.
95
Petrescu, Maria
27
Berezan, Orie
18
Kachroo, Pushkin
18
Krishen, Anjala
13
Agarwal, Shaurya
11
Raschke, Robyn L.
11
LaTour, Michael S.
10
Bui, M̃y
8
Raab, Carola
7
Scheinbaum, Angeline Close
7
Bui, My
5
Kachen, Sheen
5
Krishen, Anjala Selena
5
Homer, Pamela Miles
4
Peter, Paula C.
4
Raschke, Robyn
4
Bates, Kenneth
3
Grzeskowiak, Stephan
3
Hu, Han-Fen
3
Hu, Han-fen
3
Kemp, Elyria
3
Krishen, Anjala S
3
Lee, Michael T.
3
Maheshwari, Pankaj
3
Verma, Pratik
3
Anlamlier, Eda
2
Bui, My˜
2
Dwivedi, Yogesh Kumar
2
Gironda, John T.
2
Han, Wenjia
2
Haniff, Zeenath
2
Hardin, Andrew M.
2
Kachen, Axenya
2
Kraussman, Michael
2
LaTour, Michael S
2
Peltier, James
2
Tanford, Sarah
2
Ahn, Sun Joo
1
Alalwan, Ali A.
1
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Published in...
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Journal of marketing analytics : JMA
24
Journal of business research : JBR
20
Psychology & Marketing
6
European Journal of Marketing
5
European journal of marketing : EJM
5
Journal of advertising research
5
Journal of current issues and research in advertising : JCIRA
5
Marketing and humanity : discourses in the real world
5
Journal of marketing education : JME
4
Psychology & marketing
4
Journal of Consumer Marketing
3
Journal of travel and tourism marketing
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of retail & distribution management
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Retail & Distribution Management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of contemporary hospitality management
1
Journal of Business & Industrial Marketing
1
Journal of Business Research
1
Journal of Services Marketing
1
Journal of advertising
1
Journal of consumer marketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of strategic management education : JSME
1
Social Indicators Research
1
Technological forecasting & social change : an international journal
1
The dark side of social media : a consumer psychology perspective
1
The journal of business & industrial marketing
1
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
1
Transportation journal
1
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Source
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ECONIS (ZBW)
87
Other ZBW resources
17
OLC EcoSci
11
RePEc
2
BASE
1
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118
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Will you choose a low-rating hotel that offers promotions? : insights from the prospect theory
Han, Wenjia
;
Bai, Billy
;
Raab, Carola
;
Shum, Cass
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 418-432
Persistent link: https://www.econbiz.de/10014513657
Saved in:
3
How affective evaluation and tourist type impact event marketing outcomes : field studies in experiential marketing
Wang, Buduo
;
Scheinbaum, Angeline Close
;
Li, Siyan
; …
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 133-144
Persistent link: https://www.econbiz.de/10014233774
Saved in:
4
Back to the basics : handwritten journaling, student engagement, and bloom’s learning outcomes
Berezan, Orie
;
Krishen, Anjala S.
;
Garcera, Sara
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10014246065
Saved in:
5
Through narratives we learn : exploring knowledge-building as a marketing strategy for prosocial water reuse
Hu, Han-fen
;
Krishen, Anjala S.
;
Barnes, Jesse
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014280451
Saved in:
6
It's a force of habit : influences of emotional eating on indulgent tendencies
Bui, M̃y
;
Krishen, Anjala
;
Kemp, Elyria
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 445-457
Persistent link: https://www.econbiz.de/10014276009
Saved in:
7
The role of creativity and culture for transformational management in a changing world
Gupta, Shaphali
;
Ganesh, Shiv
;
Krishen, Anjala
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-3
Persistent link: https://www.econbiz.de/10014299329
Saved in:
8
Understanding ESG scores and firm performance : are high-performing firms E, S, and G-balanced?
Lee, Michael T.
;
Raschke, Robyn L.
;
Krishen, Anjala S.
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014479722
Saved in:
9
Mapping 2022 in Journal of marketing analytics : what lies ahead?
Petrescu, Maria
;
Krishen, Anjala S.
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10014250023
Saved in:
10
A decade of marketing analytics and more to come : JMA insights : editorial
Petrescu, Maria
;
Krishen, Anjala S.
- In:
Journal of marketing analytics : JMA
11
(
2023
)
2
,
pp. 117-129
Persistent link: https://www.econbiz.de/10014326741
Saved in:
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