Will you choose a low-rating hotel that offers promotions? : insights from the prospect theory
Year of publication: |
2024
|
---|---|
Authors: | Han, Wenjia ; Bai, Billy ; Raab, Carola ; Shum, Cass ; Krishen, Anjala S. |
Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 41.2024, 3, p. 418-432
|
Subject: | anchor effect | choice set | compensatory decision-making | discount | free gift | intention to choose | online review rating | Prospect theory | rating disadvantage | sales promotion | Prospect Theory | Verkaufsförderung | Sales promotion | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Experiment | Bewertung | Evaluation |
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