//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Kuntner, Tobias"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Markenführung
3
Preismanagement
3
Price promotion
3
Pricing strategy
3
Sales promotion
3
Verkaufsförderung
3
Brand equity
2
Brand management
2
Brand type
2
Panel data
2
brand management
2
double-hurdle model
2
new product introduction
2
price promotion
2
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand image
1
Discountervertrieb
1
Handelsmarken
1
Informetrics
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Markenartikel
1
Markenimage
1
Markenwert
1
Mustererkennung
1
Pattern recognition
1
Rabatte
1
Text
1
Text mining
1
more ...
less ...
Online availability
All
Free
5
Undetermined
2
Type of publication
All
Article
7
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Graue Literatur
2
Non-commercial literature
2
Preprint
2
Article
1
Language
All
English
7
German
2
Undetermined
2
Author
All
Kuntner, Tobias
11
Back, Andrea
3
Knuchel, Thomas
3
Teichert, Thorsten
3
Anderl, Eva
2
Götsch, Constantin
2
Pataki, Eva Carolina
2
Rupprecht, Simon
2
Pataki, Eva
1
more ...
less ...
Published in...
All
Business & Information Systems Engineering
1
Journal of business research : JBR
1
Marketing Review St.Gallen
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Wirtschaftsinformatik : WI ; Organ der Fachbereichs Wirtschaftsinformatik der Gesellschaft für Informatik e.V. und der Wissenschaftlichen Kommission Wirtschaftsinformatik im Verband der Hochschullehrer für Betriebswirtschaft e.V
1
Wirtschaftsinformatik : WI ; Organ der Fachbereichs Wirtschaftsinformatik der Gesellschaft für Informatik e.V. und der Wissenschaftlichen Kommission Wirtschaftsinformatik im Verband der Hochschullehrer für Betriebswirtschaft e.V.
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
EconStor
3
OLC EcoSci
1
RePEc
1
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How traditional manufacturers succeed in D2D: A strategic framework for assortment and pricing to solve channel conflicts
Götsch, Constantin
;
Rupprecht, Simon
;
Kuntner, Tobias
; …
- In:
Marketing Review St.Gallen
40
(
2023
)
1
,
pp. 70-77
D2C offers the chance for traditional manufacturers to gain independence and reduce margin pressure by bypassing retailers. A differentiated assortment and pricing approach is a key lever for mitigating the resulting risk of channel conflicts. Our research helps manufacturers succeed in D2C by...
Persistent link: https://www.econbiz.de/10014438701
Saved in:
2
How traditional manufacturers succeed in D2D : a strategic framework for assortment and pricing to solve channel conflicts
Götsch, Constantin
;
Rupprecht, Simon
;
Kuntner, Tobias
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
40
(
2023
)
1
,
pp. 70-77
Persistent link: https://www.econbiz.de/10013534099
Saved in:
3
Price promotions and brand equity: the role of brand types
Kuntner, Tobias
-
2017
Purpose - This study investigates whether the influence of selected marketing-mix elements on brand equity differs for different types of brands. The main focus is on price promotions' influence. In addition, the impact of discount-store distribution is explored. Design/methodology/approach -...
Persistent link: https://www.econbiz.de/10011637842
Saved in:
4
Price Promotions: Enablers or Obstacles for Brand-Led Innovation Adoption – A Double-Hurdle Approach
Kuntner, Tobias
;
Teichert, Thorsten
-
2017
Innovative new products and a strong brand are essential assets to sustain and expand a company’s competitive position in the marketplace. Separate research in the innovation and marketing field has found that marketing instruments, such as price promotions, can influence both new product...
Persistent link: https://www.econbiz.de/10011637843
Saved in:
5
Price promotions and brand equity : the role of brand types
Kuntner, Tobias
-
2017
Purpose - This study investigates whether the influence of selected marketing-mix elements on brand equity differs for different types of brands. The main focus is on price promotions' influence. In addition, the impact of discount-store distribution is explored. Design/methodology/approach -...
Persistent link: https://www.econbiz.de/10011648955
Saved in:
6
Price promotions : enablers or obstacles for brand-led innovation adoption : a double-hurdle approach
Kuntner, Tobias
;
Teichert, Thorsten
-
2017
Innovative new products and a strong brand are essential assets to sustain and expand a company's competitive position in the marketplace. Separate research in the innovation and marketing field has found that marketing instruments, such as price promotions, can influence both new product...
Persistent link: https://www.econbiz.de/10011649023
Saved in:
7
The scope of price promotion research : an informetric study
Kuntner, Tobias
;
Teichert, Thorsten
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2687-2696
Persistent link: https://www.econbiz.de/10011506517
Saved in:
8
Einfluss von Preis- und Vertriebsentscheidungen auf den Markenwert
Kuntner, Tobias
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
62
(
2016
)
1
,
pp. 18-25
Persistent link: https://www.econbiz.de/10011581683
Saved in:
9
2D-Codes : Technologie und Anwendungsbereiche
Knuchel, Thomas
;
Kuntner, Tobias
;
Pataki, Eva Carolina
; …
- In:
Wirtschaftsinformatik : WI ; Organ der Fachbereichs …
53
(
2011
)
1
,
pp. 49-52
Persistent link: https://www.econbiz.de/10008841041
Saved in:
10
2D-Codes
Knuchel, Thomas
;
Kuntner, Tobias
;
Pataki, Eva
;
Back, Andrea
- In:
Business & Information Systems Engineering
3
(
2011
)
1
,
pp. 45-48
Persistent link: https://www.econbiz.de/10010848915
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->